Business Listings & Memberships
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WHY LIST?
Our goal since 2002 has been to give parents choices and to keep advertising affordable for businesses and non-profits! SBParent.com is the ONLY Santa Barbara Family Resource centralizing everything for babies to teens! The purpose of our website is to connect your organization with the community and to give you the best opportunity to reach your target market. We have the most affordable advertising locally and you get year-round presence so that parents can find you anytime. Read BUSINESS TESTIMONIALS from local businesses >>
OUR STATS
- 1 million+ monthly hits
- 24,000+ monthly visitors
- 300,000+ monthly page views
8,500+ newsletter subscribers- 52 newsletters sent annually
- Print Camp Guide & Print Back to School Guide
- Sponsor 50+ events annually
- SBParent.com lists 1,700+ resources, schools & programs
- Demographics: 75% of our users are in Santa Barbara, Goleta, Montecito, Carpinteria & Santa Ynez. 20% in North County (Santa Maria, Lompoc, Orcutt, Vandenberg)
- SBParent.com also has a national presence through ParentClick.com. You can extend your reach locally with a listing on NorthSBCountyParent.com or VenturaParent.com.
BENEFITS
We are committed to giving families a quality site. We are equally committed to supporting the businesses listed on the site. Every family has different needs and every business offers something unique. One of the many benefits of advertising on SBParent.com is the personal attention you will receive. You can change the wording, images, and details of your listing at any time. We work with you to advertise your events, classes, and promotions.
SBParent.com is a great way to let families know about your business. Too many things in Santa Barbara are word of mouth and parents get frustrated that they do not hear about the businesses they need at the time they need them. People also forget that many businesses & organizations offer more than one service.- Businesses listed on the site have the opportunity to post any family events on the calendar.
- We also have a parent perks page if you are interested in giving families a special offer to your business.
- All businesses that do a listing on the site are mentioned in our monthly newsletter the month after we receive your contract so that families know to look for you on the site. Your business name is also posted on our homepage for up to 2 weeks.
- If you have a website, parents can link to it for more detailed information. By going through SBParent.com, parents don't have to remember every website address.
MARKETING:
SBParent.com is pro-active with marketing in the community. Throughout the year, SBParent.com does movie theatre ads, radio ads, TV ads, tourist kiosk ads, magazine ads, newspaper ads, phone book ads and we have links on many websites. We have marketing materials at the tourist center and distribute 20,000+ postcards a year in runner bags at races, in preschools & businesses and 25+ events. Distribute a quick reference parent guide in the elementary schools. Distribute a camp and back to school guide. Speak at parenting groups & PTA meetings. Partner with Noozhawk, SB Daily Sound, SB Conference & Visitors Bureau & Goleta Chamber of Commerce. We have also been featured in several articles that can be viewed on our site.
GETTING STARTED:
All you need to do to get started is to fill out the online contract on the site. We will get your information up right away and we will invoice you soon after. You can also pay immediately with your credit card on PayPal. Scroll down to VIEW RATES...
OUR PARTNERS
Below are more great ways to reach families and promote your organization in the community.
- Goleta Valley Chamber of Commerce
Have you seen their most current magazine? Joining the Goleta Chamber is another great way to get the word out there on your business.
- Santa Barbara Daily Sound
A free daily newspaper focusing on local news from Goleta to Carpinteria. We are distributed in news stands in more than 300 locations on the South Coast. Check the sbparent.com local perks page for special business card ad discount.
- Metropolitan Theatres - Ads on the Wall Movie Ads
Put your business in a movie ad on every screen, every day and every movie from Carpinteria to Goleta. It is a great way to reach more people. On the Wall FACT SHEET .
ADVERTISING MENU - Build Your Advertising
Every business or non-profit that wants to reach Santa Barbara families should have an annual listing.
SBParent.com has partners in 20+ cities under ParentClick.com. Ask about rates to be listed in more than one city.
*Click to PRINT LISTING FEES & Overview. PRINTABLE CONTRACT
Approximately 1 million+ hits a month
1. GETTING STARTED... (REQUIRED: All upgrades require a basic business membership.)
BUSINESS MEMBERSHIP
- $45 - 1 Year Business Membership
2010 Benefits (starting March 1st)
- All packages below including newsletter advertising require a basic business membership.
- Listed in Resource Directory with Business Name, Tagline, Phone, Location, Ages, Website
VIEW BUSINESS DIRECTORY >>
- Post discounts on Parent Perks.
- Post events, camps, classes on calendar
- Post a business card in business to business network directory.
- Option to set up a business blog on ParentClickBlogs.com and link to our RSS feeds
- Dashboard Access to manage your membership, listing and monitor your stats. (coming soon)
- Invitation to annual Business Mixer
- IF YOUR BUSINESS IS IN MULTIPLE CITIES, you will receive a 20% discount in the "additional cities"
2. UPGRADE YOUR MEMBERSHIP WITH A PROFILE PAGE [optional]...
FULL DIRECTORY LISTING
Business
- $110 - [1 Quarter] Business Listing
- $355 - [1 Year] Business Listing includes and 1 comp Newsletter Ad with new listing ($100 value)
Nonprofit
- $55 - [1 Quarter] Nonprofit Listing
- $155 - [1 Year] Nonprofit Listing includes and 1 comp Newsletter Ad with new listing ($100 value)
Support
- $55 - [1 Year] Support Listing (This is for daycare, preschool programs, churches and seasonal programs only.)
2010 Benefits (starting March 1st)
- Benefits of the Business Membership Listing plus...
VIEW BUSINESS DIRECTORY >>
- Business name included on home page for 1 week.
- Logo included with listing, parent perks, calendar posts
- Monthly Parent Perk newsletter will include random perks from "listed businesses"
- Post up to 3 business cards in business to business network directory. (coming soon)
Plus Profile Page: Personalized URL/Domain (ie: BusinessName.SantaBarbara.CA.ParentClick.com)
Includes links to your Twitter, Facebook, LinkedIn, Blog, etc. Additional places to add business updates, video, ads and more.(coming soon)
3. UPGRADE YOUR LISTING WITH ADS ON SITE & NEWSLETTER [optional - sponsorship packages only available with full listing]...
SPONSOR/SITE AD
- $300 - [1 Month] Site Ad
- $765 - [1 Quarter/save 15%] Site Ad, plus includes: 1 Newsletter Ad and 1 Business Newsletter Ads
- $2,700 - [1 Year/save 25%] Site Ad, plus includes: plus 4 Newsletter Ads and 4 Business Newsletter Ads
2010 Benefits (starting March 1st)
- Benefits of the Business Membership & Full Directory Listing plus...
- Your 180x150, 180x300 or 728x90 ads rotating throughout the website. Packages also include ads in our newsletters.
- Special invitations to business events as our guest. Your logo periodically included in our marketing materials.
4. ENHANCE YOUR VISIBILITY THROUGH OUR WEEKLY NEWSLETTERS [optional - ad space only available with business membership and packages/sponsorship only available with full listing]...
NEWSLETTER ADS
WEEKLY CLICK: PARENT NEWSLETTERS 2010
- $100 - [1 Ad - 180x150]
- $225 - [3 Ads - 180x150] - NONPROFITS only (25% off - must be used within 3 months)
- $270 - [3 Ads - 180x150] (10% off - must be used within 3 months)
- $510 - [6 Ads - 180x150] (15% off - must be used within 6 months)
WEEKLY CLICK: PARENT NEWSLETTER SPONSOR PKG
- $1,440 - [1 Year/12 Ads - 728x90 or 180x300] (40% off) plus includes - 1 Month Site Ad (must be used within 12 months)
- $840 - [6 Months/6 Ads - 728x90 or 180x300] (30% off) plus includes - 2 Weeks Site Ad (must be used within 6 months)
MONTHLY CLICK: BUSINESS UPDATE / PARENT PERK / SPECIAL eGUIDES
- $420 - [3 Ads] (30% off 728x90]
- $200 - [1 Ad - 728x90]
5. HAVING AN EVENT?
EVENT MEDIA PACKAGE
- $2,500 - Homepage event rotation (10 days), 728x90 calendar page, (1) 728x90 newsletter ad, listed in event newsletter
- $0 - In-Kind Event Promotional Package (must be pre-approved)
2010 Benefits (starting March 1st)
- Let us know if you would like us to sponsor your nonprofit event with an in-kind media sponsorship. Email us your sponsorship levels so we can customize a package for you. You are required to pay for a Business Membership and we will put together a great complimentary media package to highlight your nonprofit event..
List options...
6. NEED HELP DESIGNING YOUR ADS?
AD DESIGN
- $65 - [1 Hour] 1 Basic Ad with 1 edit change
- $40 - [30 Min] Modify an existing ad
7. Additional Marketing Opportunities...
KIDS EXPO February 27, 2010
- Table Vendor: $75/business - $45/nonprofit *Contract & check must be received by January 31 to reserve space.
- Expo Sponsor: $500 *Contract & check must be received by January 31 to reserve space.
- VIEW DETAILS and PRINT CONTRACT >>
- NOTE: 20% of all fees will be donated to one of our featured nonprofits on event day.
- Note: To reserve a table or be a sponsor at the expo, you need to have a business membership or listing on SBParent.com.
CAMP GUIDE (Collaborative guide with California Parent Magazine & SBParent.com) Distributed March-May
- 1 - $200 - CCP PRINT (2.458"x2.458"): Bulletin Ad and SBP ONLINE (180wx300h): Camp eNewsletter x2
- 2 - $300 - CCP PRINT (2.458"x5.125"): 1/6 Ad and SBP ONLINE (180wx300h): Camp eNewsletter x2
- 3 - $500 - CCP PRINT (2.458"x10.375"): 1/3 Ad and SBP ONLINE (180wx300h): Camp eNewsletter x2
- 4 - $1,400 - CCP PRINT (7.625"x2.458"): Full Page Ad and SBP ONLINE (728wx90h): Camp eNewsletter x2
- VIEW PACKAGES and PRINT CONTRACT >>
- Contract & check must be received by January 31 to reserve ad space.
- Note: To reserve a print ad space, you need to have a business membership or listing on SBParent.com.
PAYMENTS
- Payments: We accept credit cards and checks. Your listing will be active once we have received your payment for your business membership ($45).
- Rates are effective January 1, 2010. Rates are subject to change without notice.
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- We can post all your CALENDAR EVENTS! If you would like us to post all of your calendar events for you, the fee is $175/year. Ask us for details.
- PRINT CONTRACT if you are unable to fill out online contract.
For additional information, please contact: Julie Sorenson (805) 252-4365 or email julie@sbparent.com
PAY WITH PAYPAL:
QUICK CHECKOUT
FULL ADVERTISING MENU (Membership l Full Listing l Sponsorships)
PURCHASE: NEWSLETTER ADS
PURCHASE: GRAPHIC DESIGN, SPECIAL PRINT ISSUE MEDIA PACKAGES & EVENTS (Kids Expo)
We Can Sponsor Your Events:
Reach your target audience by having SBParent.com provide In-Kind Media Sponsorship for your event or utilize our Non-Profit Media Package!
In-Kind Sponsorship
We have over 24,000 people using our site every month and more than 8,500 receiving our weekly newsletter.
- Promotion in 2 newsletters value $250.
- Event Calendar Listing on the SBParent.com with your logo value $250
-Other options include--
- Rotation at the top of the Event Calendar page as a "Feature Event" (1 week) value $250
- A personal Event page for 1 week on the site value $500.
- A logo & link on our Families Giving Back page for 1 week value $250
- A description on Non-Profit Spotlight (Wish List) for 2 weeks to promote your organization’s needs. value $500
-Other options include--
- A "Current Highlights" listing on our Homepage (1 week) value $650.
- A "Red Bar Link" on every page of site (1 week) $650
- Short article/tip in Newsletter $250
- Classifieds: Logo & link posted at top of page (1 month) value $1,500
- Annual Listing value $200
- An opportunity to give away tickets to your event for our newsletter contests for even more visibility. (Non-profit will provide a minimum of 4 tickets to event.)
- Additional packages available. Call for more details.
Non-Profit Event Media Support Package / $150
Due to limited in-kind sponsorships, we also offer a reduced rate package to help promote your event.
PAYMENT: The fee is $150 plus tickets to event & sbparent.com postcards distributed.
- Promotion in 2 newsletters (value $250)
- Listing on the SBParent.com event calendar with your logo (value $250)
- Special event page if requested (flyer needs to be provided). (value $500)
Annual Partnerships
- We have up to 6 partnerships each year with local organizations where we collaborate to reach families in Santa Barbara County. Partnership can include: page sponsorship, listing with a logo, current highlights & red bar highlights, parent & business newsletter ads, and more customized to the organization.
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